As any personally-respecting musical content-writer would do, I've researched this subject as thoroughly as I could before writing the very first sentences. I've really must claim that the endless social sites and content about indy music marketing all say quite similar things. Let me condense it as concisely as possible to the following 10 main considerations : One, Join all the social networks (Facebook, Myspace . com, Bandcamp, Reverbnation, Sound-cloud, Twitt-follower etc) two. Create a music based internet site, 3. Update your site and profiles typically in the realm of alternative music promotion as you can, four. write an excellent biography, five. write an excellent media-release (inc Digital Marketing Kit), 6. make online videos and distribute to Youtube, 7. offer tracks on free download sites, 8. talk with other groups and musicians and artists, 9. interact with your ' web fans', ten. don't over-post useless posts are relevant or be too hard-headed using your potential general public online.
Now, doing this would appear common sense to the majority of people and is also therefore of little or no help, but musicians are different. You could quite easily do all of these things and still wind up lost inside dense, over-populated clouds of cyberspace if you are not focused. Despite the many advancements in technology over the last decade approximately, there is still something to really be said for following classical routes: i.e. playing live shows whenever you can, getting media coverage and even radio stations airplay, in spite of the latter's apparently inevitable decline. Bands which may have combined this with the online marketing methods mentioned above have often conducted very effectively- Carcassette being one prime instance.
There are several other samples of acts whose main talents apparently lie in relentlessly efficient PR and whose songwriting ability is often, at best average, and also at worst, downright mediocre. Try surfing Myspace's 'Music Charts' and yes it seems quite astonishing that such sub-standard music might make it into any chart. Discouraging though this might seem, really the only acts who've any kind of permanence are the type who are able to actually write decent music. It doesn't have to be brilliant or perhaps that original- just 'decent music'. Nonetheless, longevity might not be much of a concern for some- the world's likely to end in any event in the next year- correct?
The issue is that few musicians have a very good talent for PR. They actually do exist, but have been a tremendous minority. Perhaps, because of the opportunities available from the Internet, this minority is growing in dimensions. You might know about now we appear to have inside our midst is the the 'Do-all-Yourself' modern musician, who twitters while twiddling knobs with a mixer, blogging about one minute, hammering out bass-lines and lyrics the next, cutting and pasting links and vocal takes simultaneously. Can this really happen? I think it does, however i would question the quality of work that results. Like every other craft or skill, songwriting requires dedication while keeping focused.
Can this research really go hand-in-hand with the type of thought-processes necessary for the effective use of online promotional techniques? Is one able to individually embody musician, management and Public relations department? It cannot be disputed that creativity running a business exists equally as it will in music. However it is a different type of creativity altogether. Precisely what is definitely an undiscovered genius with a couple of brilliant unheard tracks likely to do? Find an undiscovered PR expert who is a maven at social media SEM with Web optimization knowledge and form a partnership. Can't think of anything better for a modern musician.
Now, doing this would appear common sense to the majority of people and is also therefore of little or no help, but musicians are different. You could quite easily do all of these things and still wind up lost inside dense, over-populated clouds of cyberspace if you are not focused. Despite the many advancements in technology over the last decade approximately, there is still something to really be said for following classical routes: i.e. playing live shows whenever you can, getting media coverage and even radio stations airplay, in spite of the latter's apparently inevitable decline. Bands which may have combined this with the online marketing methods mentioned above have often conducted very effectively- Carcassette being one prime instance.
There are several other samples of acts whose main talents apparently lie in relentlessly efficient PR and whose songwriting ability is often, at best average, and also at worst, downright mediocre. Try surfing Myspace's 'Music Charts' and yes it seems quite astonishing that such sub-standard music might make it into any chart. Discouraging though this might seem, really the only acts who've any kind of permanence are the type who are able to actually write decent music. It doesn't have to be brilliant or perhaps that original- just 'decent music'. Nonetheless, longevity might not be much of a concern for some- the world's likely to end in any event in the next year- correct?
The issue is that few musicians have a very good talent for PR. They actually do exist, but have been a tremendous minority. Perhaps, because of the opportunities available from the Internet, this minority is growing in dimensions. You might know about now we appear to have inside our midst is the the 'Do-all-Yourself' modern musician, who twitters while twiddling knobs with a mixer, blogging about one minute, hammering out bass-lines and lyrics the next, cutting and pasting links and vocal takes simultaneously. Can this really happen? I think it does, however i would question the quality of work that results. Like every other craft or skill, songwriting requires dedication while keeping focused.
Can this research really go hand-in-hand with the type of thought-processes necessary for the effective use of online promotional techniques? Is one able to individually embody musician, management and Public relations department? It cannot be disputed that creativity running a business exists equally as it will in music. However it is a different type of creativity altogether. Precisely what is definitely an undiscovered genius with a couple of brilliant unheard tracks likely to do? Find an undiscovered PR expert who is a maven at social media SEM with Web optimization knowledge and form a partnership. Can't think of anything better for a modern musician.
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