Several businesses gain more profit from the other corporate products that they sell further than their main income source. Without question, these merchandise help the company improve even though these are not their main items for sale. Without question, the sports and music industries enjoy this scenario due to the fanbase that can trigger a bandwagon outcome.
Though ticket sales is the main source of revenue for sports teams, the business will not survive on that alone. This is why they also put on the market other items that bear the logo and name of the team. Sports uniforms sell like hotcakes and the money acquired from it goes to the operational expenses of the team. Aside from owning the jersey of their favourite player, fans would also purchase autographed memorabilia, team shirts, caps and even luggage.
To make the money flow all year round, sports teams sell items that are suitable for various seasons like coats for winter and swimwear for summer. To cater to their young consumers, sports teams also sell stuffed toys that bear the team's logo and cards that they can exchange with their friends. The stronger and better the fan base of a team, the higher the income from corporate products.
Meanwhile, music companies do not depend on just the album sales of their artists. They also release magazines and video collections that every avid admirer of the featured artist should have. The video collection can enclose never before seen footages, official music videos with commentary and all-access interviews if the performer is on tour.
To increase their profit, recording companies even sell artist paraphernalia and dolls. When these are offered for sale, whether on storeroom shelves or online, the loyal fans will not hesitate to buy. Indeed, the corporate products that sports franchises and music companies sell drive their business to greater heights. However, the profit from these items is endangered when the group performs poorly or when the artist gets implicated in a scandal.
Though ticket sales is the main source of revenue for sports teams, the business will not survive on that alone. This is why they also put on the market other items that bear the logo and name of the team. Sports uniforms sell like hotcakes and the money acquired from it goes to the operational expenses of the team. Aside from owning the jersey of their favourite player, fans would also purchase autographed memorabilia, team shirts, caps and even luggage.
To make the money flow all year round, sports teams sell items that are suitable for various seasons like coats for winter and swimwear for summer. To cater to their young consumers, sports teams also sell stuffed toys that bear the team's logo and cards that they can exchange with their friends. The stronger and better the fan base of a team, the higher the income from corporate products.
Meanwhile, music companies do not depend on just the album sales of their artists. They also release magazines and video collections that every avid admirer of the featured artist should have. The video collection can enclose never before seen footages, official music videos with commentary and all-access interviews if the performer is on tour.
To increase their profit, recording companies even sell artist paraphernalia and dolls. When these are offered for sale, whether on storeroom shelves or online, the loyal fans will not hesitate to buy. Indeed, the corporate products that sports franchises and music companies sell drive their business to greater heights. However, the profit from these items is endangered when the group performs poorly or when the artist gets implicated in a scandal.
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